Rob has worked extensively in both classic research and advertising.
He trained at The British Market Research Bureau, then worked
at DDB, Aspect and WCRS, where he was appointed board director
responsible for international planning. Rob co-founded
Navigator, where he was MD of the fastest growing research
company in the UK. He set up Prism in 2000 as a company
that could use the opportunities of online, and combine
them with new insight into how consumers thought and felt.
Rob is a member of
ESOMAR,
MRS and
APG.
Philip has a background in advertising and research,
working mainly on implicit and communications projects.
He is on the board of
Cog Research. Philip formerly
worked with 2CV and Saatchi & Saatchi. He has
wide experience of commercial and communications research
and has now started working with the COI through our
sister company
Duckfoot which he founded.
Michelle started her research career at Vox Pops International
and ?What If! specialising
in NPD and branding research. She worked at Navigator
on commercial and public sector projects. In 2001 Michelle
set up
Solutions. Many
projects include work with government agencies, children
and the hard to reach.
Ali is a psycholgist who has been working in the area of Behavioural Economics for 20 years with a specific interest in implicit memory and learning. His PhD researched the application of techniques used in the study of the implicit mind to advertising. He has won awards and been published in both the commercial and academic world and is a regular contributor to conferences. He received an MRS Silver Medal for his paper on the
role
of implicit ad memory.
Pat is at the heart of our survey build and analysis.
She has extensive experience of questionnaire development, online
implementation. Pat is in charge of quality and
meeting timelines. Before joining Prism,
she worked in marketing and customer relations for a large
retail company in South Africa. Pat is an affiliate member
of the MRS.
Jacob is our technical consultant and has helped us develop both
the software and the graphic interface that makes our surveys
so satisfying to complete. Jacob has worked with Prism for
9 years during which time he won the
New Media Age entertainment website of the year award for
Ministry of Sound.
Mark is our data analysis specialist.
He has designed custom software that allows for quick and reliable interpretation of survey results.
His software is also used by our partners in
Synergy
Research.
Mair is our creative director, giving guidance on presentation and online engagement.
She worked in advertising for Saatchi & Saatchi in London and Bates in New York.
Mair originally trained in photography and now works as a garden designer, with her business
Helios
Gardens.
Her conceptual garden,
Plant
Spa, won a silver medal at the RHS Hampton Court show.
Who we are
Rob Ellis heads the Prism team which includes moderators, award-winning
academics and web developers, expert analysts and interviewers. Prism
also works with a network of independent research agencies: Synergy
Research in the UK and IQ
Research internationally.
Experience
Our team’s experience covers both designing and conducting research.
We have worked in major advertising agencies, research businesses and
as consultants to hundreds of leading brands.
We understand the pressures on clients and
the barriers to good consumer insight. We believe that the mastery of
techniques this experience affords is vital — it gives us confidence
to offer advice and guidance.
Innovation
We believe that innovative approaches to questioning, whether in a new
medium such as the web, or using a new technique
in a group, are vital to generating fresh
understanding of consumers and thus generating competitive advantage.
Our experience is not just in research; our team includes ‘creatives’
as well. Creativity in questioning — and in answering questions — is
at the heart of our company.
Understanding
Knowing consumers’ opinions is only useful if we understand how consumers form their thoughts and feelings and how they go about making choices.
In order to give our clients advantage, we need to know as much as we
can about how the mind works. Neuroscience has achieved huge breakthroughs
in the last 10 years and research practice needs to follow that new
learning. The big challenge for market research is how to measure feelings
and unconscious attitudes; our implicit
research addresses this challenge intelligently and creatively.
